The Institute of Human Mecanics
Branding
Our phased approach to the branding and advertising built buzz for the development well ahead of its 2018 occupancy with a bold and playful presence in print, outdoor and online.
Redefining renting and celebrating all that you can do with no mortgage, the campaign delivered more at every touchpoint. Before the name was revealed, the construction hoarding featured artful portraits of people living a fuller life, whether it was simply laughing more or playing more, and directed viewers to a teaser website at moreiscoming.com.
Experience Marketing
Our phased approach to the branding and advertising built buzz for the development well ahead of its 2018 occupancy with a bold and playful presence in print, outdoor and online.
Redefining renting and celebrating all that you can do with no mortgage, the campaign delivered more at every touchpoint. Before the name was revealed, the construction hoarding featured artful portraits of people living a fuller life, whether it was simply laughing more or playing more, and directed viewers to a teaser website at moreiscoming.com.
Web Design
Our phased approach to the branding and advertising built buzz for the development well ahead of its 2018 occupancy with a bold and playful presence in print, outdoor and online.
Redefining renting and celebrating all that you can do with no mortgage, the campaign delivered more at every touchpoint. Before the name was revealed, the construction hoarding featured artful portraits of people living a fuller life, whether it was simply laughing more or playing more, and directed viewers to a teaser website at moreiscoming.com.
Mobile Breakdown
Digital Marketing
Our phased approach to the branding and advertising built buzz for the development well ahead of its 2018 occupancy with a bold and playful presence in print, outdoor and online.
Redefining renting and celebrating all that you can do with no mortgage, the campaign delivered more at every touchpoint. Before the name was revealed, the construction hoarding featured artful portraits of people living a fuller life, whether it was simply laughing more or playing more, and directed viewers to a teaser website at moreiscoming.com.
200%
impressions over 4 months
150%
organic traffic
220%
Leads over 4 months
Our CTR & CPA numbers have been increasing, even with lower impression and click volumes, while our CPC remains steady at $0.25 which is 70% lower than industry standards.